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Out of every 1,000 times someone sees a post on Facebook, how many of them include a link to a news site? Four. No wonder Facebook doesn’t want to write publishers big checks anymore.
“One of the recent shifts in podcasting has been the introduction of paywalls and exclusive content. It has since become a standard feature of the medium.”
Facebook pledged to remove race, health conditions, and political affiliation from ad-targeting options, but The Markup found advertisers can still easily target the same people.
What could journalists and social scientists shed light on if they had a better view of the digital world?
“We may not like them, but they have been absolutely essential in expanding our reach and building our digital business.”
Achieving a more transparent and less manipulative online media may well be the defining political battle of the 21st century.
From headlines to familiarity with news brands, people generally not tuned into the news use six main cues to decide which stories to trust.
“People give a pass to their like-minded friends who share misinformation.”
But the numbers that suggest a huge international reach are also some of the easiest to manipulate.
“[Labeling] was the major intervention that Facebook said it was going to do, and it hasn’t done it.”