“Our goal is not to change Serial’s DNA at all…For the people who love Serial — and there are millions of them — the idea here is to have more Serials.”
Plus: The team behind Serial is getting ready for a new show, the Lewis Wallace/Marketplace debate, and are podcast networks responsible for the diversity of their shows?
“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
The first episode of the second season of Serial debuted last week. Plus: Third Coast International Audio Festival is running its first fundraising campaign, and Howard Stern re-ups with Sirius XM.
O'Donovan, Caroline. "This American Life tries to turn its radio audience onto podcasting with its new show Serial." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 Oct. 2014. Web. 12 May. 2023.
APA
O'Donovan, C. (2014, Oct. 3). This American Life tries to turn its radio audience onto podcasting with its new show Serial. Nieman Journalism Lab. Retrieved May 12, 2023, from https://www.niemanlab.org/2014/10/this-american-life-tries-to-turn-its-radio-audience-onto-podcasting-with-its-new-show-serial/
Chicago
O'Donovan, Caroline. "This American Life tries to turn its radio audience onto podcasting with its new show Serial." Nieman Journalism Lab. Last modified October 3, 2014. Accessed May 12, 2023. https://www.niemanlab.org/2014/10/this-american-life-tries-to-turn-its-radio-audience-onto-podcasting-with-its-new-show-serial/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/10/this-american-life-tries-to-turn-its-radio-audience-onto-podcasting-with-its-new-show-serial/
| title = This American Life tries to turn its radio audience onto podcasting with its new show Serial
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 3 October 2014
| accessdate = 12 May 2023
| ref = {{harvid|O'Donovan|2014}}
}}
