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MLA

Schmidt, Christine. "12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Jul. 2018. Web. 12 May. 2023.

APA

Schmidt, C. (2018, Jul. 24). 12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats. Nieman Journalism Lab. Retrieved May 12, 2023, from https://www.niemanlab.org/2018/07/12-prototypes-eight-weeks-and-lots-of-tapping-whats-worked-and-hasnt-in-the-bbcs-quest-for-new-storytelling-formats/

Chicago

Schmidt, Christine. "12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats." Nieman Journalism Lab. Last modified July 24, 2018. Accessed May 12, 2023. https://www.niemanlab.org/2018/07/12-prototypes-eight-weeks-and-lots-of-tapping-whats-worked-and-hasnt-in-the-bbcs-quest-for-new-storytelling-formats/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2018/07/12-prototypes-eight-weeks-and-lots-of-tapping-whats-worked-and-hasnt-in-the-bbcs-quest-for-new-storytelling-formats/
    | title = 12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats
    | last = Schmidt
    | first = Christine
    | work = [[Nieman Journalism Lab]]
    | date = 24 July 2018
    | accessdate = 12 May 2023
    | ref = {{harvid|Schmidt|2018}}
}}