“It was a huge revelation: If these kinds of stories, read by just a few thousand back then, could drive this kind of response, then imagine what we could achieve if we got to hundreds of thousands, then millions, of readers.”
Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.
“[The] very difficult task is to figure out how we get people to think of us as a video destination, and that destination does not have to be Washingtonpost.com.”
NowThis’s success with its short newsy clips and distributed content ambitions gave it a model worth emulating. Now it’s looking beyond the format as it invests in longform video, investigative journalism, and other original content.
Owen, Laura Hazard. "What’s the big journalism trend for 2017? Fear (oh, and voice news bots)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 Jan. 2017. Web. 12 May. 2023.
APA
Owen, L. (2017, Jan. 11). What’s the big journalism trend for 2017? Fear (oh, and voice news bots). Nieman Journalism Lab. Retrieved May 12, 2023, from https://www.niemanlab.org/2017/01/whats-the-big-journalism-trend-for-2017-fear-oh-and-voice-news-bots/
Chicago
Owen, Laura Hazard. "What’s the big journalism trend for 2017? Fear (oh, and voice news bots)." Nieman Journalism Lab. Last modified January 11, 2017. Accessed May 12, 2023. https://www.niemanlab.org/2017/01/whats-the-big-journalism-trend-for-2017-fear-oh-and-voice-news-bots/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/01/whats-the-big-journalism-trend-for-2017-fear-oh-and-voice-news-bots/
| title = What’s the big journalism trend for 2017? Fear (oh, and voice news bots)
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 11 January 2017
| accessdate = 12 May 2023
| ref = {{harvid|Owen|2017}}
}}
