Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
With Facebook turning down the traffic firehose, it’s more important than ever to convert those all one-pageview visits into two- and three-pageview visits.
“If everybody’s focused on the billion-dollar opportunity in local, they’re going to be missing out on a lot of other opportunities, because this isn’t a billion-dollar space.”
Benton, Joshua. "On the economics of Curbed." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 Oct. 2013. Web. 12 May. 2023.
APA
Benton, J. (2013, Oct. 11). On the economics of Curbed. Nieman Journalism Lab. Retrieved May 12, 2023, from https://www.niemanlab.org/2013/10/on-the-economics-of-curbed/
Chicago
Benton, Joshua. "On the economics of Curbed." Nieman Journalism Lab. Last modified October 11, 2013. Accessed May 12, 2023. https://www.niemanlab.org/2013/10/on-the-economics-of-curbed/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/10/on-the-economics-of-curbed/
| title = On the economics of Curbed
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 11 October 2013
| accessdate = 12 May 2023
| ref = {{harvid|Benton|2013}}
}}
