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Ellis, Justin. "Ed Silverman of Pharmalot on building longevity — and audience loyalty — in blogging." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Oct. 2015. Web. 12 May. 2023.
APA
Ellis, J. (2015, Oct. 28). Ed Silverman of Pharmalot on building longevity — and audience loyalty — in blogging. Nieman Journalism Lab. Retrieved May 12, 2023, from https://www.niemanlab.org/2015/10/ed-silverman-of-pharmalot-on-building-longevity-and-audience-loyalty-in-blogging/
Chicago
Ellis, Justin. "Ed Silverman of Pharmalot on building longevity — and audience loyalty — in blogging." Nieman Journalism Lab. Last modified October 28, 2015. Accessed May 12, 2023. https://www.niemanlab.org/2015/10/ed-silverman-of-pharmalot-on-building-longevity-and-audience-loyalty-in-blogging/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/ed-silverman-of-pharmalot-on-building-longevity-and-audience-loyalty-in-blogging/
| title = Ed Silverman of Pharmalot on building longevity — and audience loyalty — in blogging
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 28 October 2015
| accessdate = 12 May 2023
| ref = {{harvid|Ellis|2015}}
}}
