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MLA

Ellis, Justin. "What’s actually working in digital advertising? 8 publishers on how they’re bringing in money." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Oct. 2015. Web. 12 May. 2023.

APA

Ellis, J. (2015, Oct. 19). What’s actually working in digital advertising? 8 publishers on how they’re bringing in money. Nieman Journalism Lab. Retrieved May 12, 2023, from https://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/

Chicago

Ellis, Justin. "What’s actually working in digital advertising? 8 publishers on how they’re bringing in money." Nieman Journalism Lab. Last modified October 19, 2015. Accessed May 12, 2023. https://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/
    | title = What’s actually working in digital advertising? 8 publishers on how they’re bringing in money
    | last = Ellis
    | first = Justin
    | work = [[Nieman Journalism Lab]]
    | date = 19 October 2015
    | accessdate = 12 May 2023
    | ref = {{harvid|Ellis|2015}}
}}