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Articles tagged audience (120)

Samantha Melbourneweaver on the biggest mistake news organizations make with younger readers, the audience team’s growing role within the newsroom, and “getting weird” online.
“The only way a Substack grows is through tweets. I am like 85% serious when I say this.”
A study that seemed to claim they had was treated as “bad news for journalists: the public doesn’t share our values.” The reality is a few arbitrary research design decisions put a thumb on the scale.
“A strong, proactive public editor can be part of this current reckoning in journalism that is looking increasingly like a required revolution in journalism culture.”
“We’re looking hard at what types of stories drive digital-only subscriptions. We know the last story someone read before they hit the meter, we know what the first story is that they visited after they hit the meter, and so what do we do with that information?”
Journalist’s Resource sifts through the academic journals so you don’t have to. Here’s their latest roundup, including research into fake news, audience analytics, populism, VR, and fact-checking.
The Canadian startup OpenFile was a bet on collaboration between journalists and their audience: “We learned that we shouldn’t dismiss [a story] just because it’s not articulated in a way that we would as journalists.”
The impact will apparently be “noticeable” and “significant” but “small” and not “humongous.”
It was for an experiment measuring information overload: “There’s a conversation going on between me and my listeners, but I want to make it as frictionless as possible for them to get their thoughts and worries to us.”
We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.