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Editor’s Note: Encyclo has not been regularly updated since August 2014, so information posted here is likely to be out of date and may be no longer accurate. It’s best used as a snapshot of the media landscape at that point in time.

The Daily Mail is a British tabloid newspaper with the largest online audience in the world.

Mail Online grew rapidly into one of the most-visited news websites by 2007, when its editors began chasing traffic by posting aggregated news stories, and prioritizing large photo spreads with long headlines to bolster visits. It had reached 154 million unique visitors by late 2013.

Founded in 1896 as a women’s newspaper, the Daily Mail also publishes editions in Scotland and Ireland, and launched The Mail on Sunday in 1982. It opened a New York office to house its online staff in 2011, and much of the Mail Online’s success online has been a result of its growing American audience, which now accounts for a third of all traffic.

In January 2012, the Daily Mail launched an India-specific edition of its website, Mail Online India. That month, MailOnline surpassed The New York Times to become the most popular newspaper website in the world, with over 50 million monthly unique visitors.

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Recent Nieman Lab coverage:

May 11, 2023 / Laura Hazard Owen

Google is changing up search. What does that mean for news publishers? — At its annual I/O conference on Wednesday, Google announced a slew of “experiments” and changes that are coming to search. It’s early days. But if these changes are rolled out widely, they’ll be t...

May 10, 2023 / Sarah Scire

The Athletic’s live audio rooms bring sports talk radio into this century — A curious media hole forms in the wake of a big sports game. After the final whistle, people are craving content about what they just watched, but many reporters are busy interviewing coaches and players and writing thei...

May 9, 2023 / Hanaa' Tameez

In Spain, a new data-powered news outlet aims to increase accountability reporting — In March, Spain passed a gender quotas law aimed at raising the number of women in leadership roles across the country. Among other requirements, the law calls requires political parties to put forward equal numbers of m...

May 8, 2023 / Joshua Benton

Get amped up for this piece on the twisted journey of Google’s AMP, its ersatz savior of news on phones — If you’ve got the attention span for 6,340 words about an outré web component framework — and don’t lie, you do — I suggest you check out this piece by David Pierce just out at The Verge. Okay, let me se...

May 8, 2023 / Sophie Culpepper

Can AI help local newsrooms streamline their newsletters? ARLnow tests the waters — Scott Brodbeck, the founder of Virginia-based media company Local News Now, had wanted to launch an additional newsletter for a while. One of his sites, ARLnow, already has an automated daily afternoon newsletter that in...

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Primary author: Linda Kinstler. Main text last updated: June 12, 2014.

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