One of the greatest performance upgrades that newsrooms will start to widely adopt is the content management technology that powers their programming and publishing workflows. In 2023 and beyond, we’ll see a greater emphasis on bringing product and engineering talent in to optimize the legacy systems that many newsrooms have been constrained by for years, if not, decades.
Far too often, newsrooms have to adapt to their content management tools, platforms, and systems because the technology, workflows, and features are set in stone. This poses great limitations and restrictions on journalists and editors, as they are forced to find workarounds to meet their needs.
The optimal content management platform will provide four key benefits: speed, flexibility, monetization, and empowerment.
Speed: In order to remain competitive in the modern news landscape, content management technology must enable rapid development and integration of new features. It allows for speed of development and the ability to quickly test hypotheses while reducing risk.
Flexibility: Content management systems will become more modular, making it easier to create, upgrade, and replace individual components, from the front end to the back. They should allow editors to mix and match components to create new templates on the fly, while engineers can swap and upgrade everything down to the database.
Monetization: In a high-performance content management platform, we’ll see the integration of diverse revenue-driving experiences consolidated into a single workflow. This will support meeting the design and content needs of advertisers while supporting direct consumer revenue models (such as paywalls and memberships).
Empowerment: Most importantly, the content platform allows journalists complete control of their workflows through an efficient editorial experience. It puts the content strategy completely in editorial hands, so that product and engineering teams can focus on building high-value, innovative features.
In 2023 and beyond, the news and journalism industry will reclaim control of their content publishing platforms, while empowering journalists to work with product and engineering teams to develop innovative products that are not constrained by legacy platforms.
Upasna Gautam is a product manager for CNN.
One of the greatest performance upgrades that newsrooms will start to widely adopt is the content management technology that powers their programming and publishing workflows. In 2023 and beyond, we’ll see a greater emphasis on bringing product and engineering talent in to optimize the legacy systems that many newsrooms have been constrained by for years, if not, decades.
Far too often, newsrooms have to adapt to their content management tools, platforms, and systems because the technology, workflows, and features are set in stone. This poses great limitations and restrictions on journalists and editors, as they are forced to find workarounds to meet their needs.
The optimal content management platform will provide four key benefits: speed, flexibility, monetization, and empowerment.
Speed: In order to remain competitive in the modern news landscape, content management technology must enable rapid development and integration of new features. It allows for speed of development and the ability to quickly test hypotheses while reducing risk.
Flexibility: Content management systems will become more modular, making it easier to create, upgrade, and replace individual components, from the front end to the back. They should allow editors to mix and match components to create new templates on the fly, while engineers can swap and upgrade everything down to the database.
Monetization: In a high-performance content management platform, we’ll see the integration of diverse revenue-driving experiences consolidated into a single workflow. This will support meeting the design and content needs of advertisers while supporting direct consumer revenue models (such as paywalls and memberships).
Empowerment: Most importantly, the content platform allows journalists complete control of their workflows through an efficient editorial experience. It puts the content strategy completely in editorial hands, so that product and engineering teams can focus on building high-value, innovative features.
In 2023 and beyond, the news and journalism industry will reclaim control of their content publishing platforms, while empowering journalists to work with product and engineering teams to develop innovative products that are not constrained by legacy platforms.
Upasna Gautam is a product manager for CNN.
Delano Massey The industry shakes its imposter syndrome
Ayala Panievsky It’s time for PR for journalism
Anika Anand Independent news businesses lead the way on healthy work cultures
Sarabeth Berman Nonprofit local news shows that it can scale
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
David Cohn AI made this prediction
Julia Beizer News fatigue shows us a clear path forward
Nicholas Thompson The year AI actually changes the media business
Michael Schudson Journalism gets more and more difficult
Kathy Lu We need emotionally agile newsroom leaders
Tamar Charney Flux is the new stability
Gordon Crovitz The year advertisers stop funding misinformation
Nicholas Jackson There will be launches — and we’ll keep doing the work
Victor Pickard The year journalism and capitalism finally divorce
Alex Sujong Laughlin Credit where it’s due
Barbara Raab More journalism funders will take more risks
Anita Varma Journalism prioritizes the basic need for survival
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Al Lucca Digital news design gets interesting again
Eric Holthaus As social media fragments, marginalized voices gain more power
Tre'vell Anderson Continued culpability in anti-trans campaigns
Jim VandeHei There is no “peak newsletter”
Jody Brannon We’ll embrace policy remedies
Julia Angwin Democracies will get serious about saving journalism
Alexandra Svokos Working harder to reach audiences where they are
Elizabeth Bramson-Boudreau More of the same
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Peter Sterne AI enters the newsroom
Walter Frick Journalists wake up to the power of prediction markets
Josh Schwartz The AI spammers are coming
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Amethyst J. Davis The slight of the great contraction
Parker Molloy We’ll reach new heights of moral panic
Emma Carew Grovum The year to resist forgetting about diversity
Richard Tofel The press might get better at vetting presidential candidates
Joshua P. Darr Local to live, wire to wither
Moreno Cruz Osório Brazilian journalism turns wounds into action
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Jarrad Henderson Video editing will help people understand the media they consume
Sumi Aggarwal Smart newsrooms will prioritize board development
Eric Ulken Generative AI brings wrongness at scale
An Xiao Mina Journalism in a time of permacrisis
Brian Stelter Finding new ways to reach news avoiders
Gina Chua The traditional story structure gets deconstructed
Jessica Clark Open discourse retrenches
Basile Simon Towards supporting criminal accountability
Ryan Gantz “I’m sorry, but I’m a large language model”
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Jonas Kaiser Rejecting the “free speech” frame
Nikki Usher This is the year of the RSS reader. (Really!)
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Michael W. Wagner The backlash against pro-democracy reporting is coming
Janet Haven ChatGPT and the future of trust
Kaitlyn Wells We’ll prioritize media literacy for children
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy
Mael Vallejo More threats to press freedom across the Americas
Esther Kezia Thorpe Subscription pressures force product innovation
Christina Shih Shared values move from nice-to-haves to essentials
Peter Bale Rising costs force more digital innovation
S. Mitra Kalita “Everything sucks. Good luck to you.”
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Upasna Gautam Technology that performs at the speed of news
Karina Montoya More reporters on the antitrust beat
Sue Robinson Engagement journalism will have to confront a tougher reality
Molly de Aguiar and Mandy Van Deven Narrative change trend brings new money to journalism
Susan Chira Equipping local journalism
Bill Grueskin Local news will come to rely on AI
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Joe Amditis AI throws a lifeline to local publishers
Christoph Mergerson The rot at the core of the news business
Mario García More newsrooms go mobile-first
Ryan Nave Citizen journalism, but make it equitable
Nicholas Diakopoulos Journalists productively harness generative AI tools
Alexandra Borchardt The year of the climate journalism strategy
Elite Truong In platform collapse, an opportunity for community
Taylor Lorenz The “creator economy” will be astroturfed
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Tim Carmody Newsletter writers need a new ethics
Mar Cabra The inevitable mental health revolution
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Wilson Liévano Diaspora journalism takes the next step
Eric Nuzum A focus on people instead of power
Cory Bergman The AI content flood
Errin Haines Journalists on the campaign trail mend trust with the public
Doris Truong Workers demand to be paid what the job is worth
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
Ben Werdmuller The internet is up for grabs again
Snigdha Sur Newsrooms get nimble in a recession
Dannagal G. Young Stop rewarding elite performances of identity threat
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs
Emily Nonko Incarcerated reporters get more bylines
Simon Galperin Philanthropy stops investing in corporate media
Jacob L. Nelson Despite it all, people will still want to be journalists
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Don Day The news about the news is bad. I’m optimistic.
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
John Davidow A year of intergenerational learning
A.J. Bauer Covering the right wrong
David Skok Renewed interest in human-powered reporting
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Alex Perry New paths to transparency without Twitter
Amy Schmitz Weiss Journalism education faces a crossroads
Cindy Royal Yes, journalists should learn to code, but…
Zizi Papacharissi Platforms are over
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Pia Frey Publishers start polling their users at scale
Jesse Holcomb Buffeted, whipped, bullied, pulled
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Bill Adair The year of the fact-check (no, really!)
Shanté Cosme The answer to “quiet quitting” is radical empathy
Khushbu Shah Global reporting will suffer
Hillary Frey Death to the labor-intensive memo for prospective hires
Rodney Gibbs Recalibrating how we work apart
Sarah Alvarez Dream bigger or lose out
Masuma Ahuja Journalism starts working for and with its communities
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Sue Schardt Toward a new poetics of journalism
Jennifer Brandel AI couldn’t care less. Journalists will care more.
Jessica Maddox Journalists keep getting manipulated by internet culture
Alan Henry A reckoning with why trust in news is so low
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Larry Ryckman We’ll work together with our competitors
Mariana Moura Santos A woman who speaks is a woman who changes the world
Mauricio Cabrera It’s no longer about audiences, it’s about communities
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
Anthony Nadler Confronting media gerrymandering
Francesco Zaffarano There is no end of “social media”
Jaden Amos TikTok personality journalists continue to rise
Eric Thurm Journalists think of themselves as workers
Anna Nirmala News organizations get new structures
Matt Rasnic More newsroom workers turn to organized labor
Leezel Tanglao Community partnerships drive better reporting
Jakob Moll Journalism startups will think beyond English
Priyanjana Bengani Partisan local news networks will collaborate
Sarah Marshall A web channel strategy won’t be enough
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
Kerri Hoffman Podcasting goes local
Raney Aronson-Rath Journalists will band together to fight intimidation
Brian Moritz Rebuilding the news bundle
Surya Mattu Data journalists learn from photojournalists
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
Sarah Stonbely Growth in public funding for news and information at the state and local levels
Laura E. Davis The year we embrace the robots — and ourselves
Janelle Salanga Journalists work from a place of harm reduction
Ariel Zirulnick Journalism doubles down on user needs
Johannes Klingebiel The innovation team, R.I.P.
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Sue Cross Thinking and acting collectively to save the news
Joanne McNeil Facebook and the media kiss and make up
Sam Gregory Synthetic media forces us to understand how media gets made
Burt Herman The year AI truly arrives — and with it the reckoning
Sam Guzik AI will start fact-checking. We may not like the results.
Ståle Grut Your newsroom experiences a Midjourney-gate, too
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.